Description

What do some of the biggest business successes in the world have in common? The secret to who and what has staying power lies in deeply ingrained biological and anthropological codes we all subconsciously share.?This book teaches you about the instant appeal of evolutionary psychology as it applies to business today.

Instant Appeal reveals the often surprising yet proven reasons behind why we vote for certain people, listen to the same songs repeatedly, and favor one brand over another.

Communications consultant expert Vicki Kunkel illuminates the human universals that cause positive and negative chemical reactions in our brains, and shows how anyone can use them to advance their career, cause, company, or product.

• Dimensions ‏ : ‎ 6 x 0.76 x 9 inches